The activity of gaining backlinks from other websites solely for the aim of increasing SEO on search engine results pages is known as link building (SERPs).
Driving organic traffic through link building is a cornerstone of SEO best practices, so it’s no surprise that it’s one of the top techniques used by most large marketing organisations. According to content marketers, building hyperlinks back to your website nearly always improves your presence on SERPs.
When Google took over the search engine game, they developed an algorithm that determined the number of links pointing back to each webpage and assigned a value to that statistic.
This is why link building is so important in so many content marketing strategies: if playing Google’s algorithmic game of hierarchy earns you ranks and links, why not?
Link Building Definition
Link building is the process of obtaining hyperlinks from other websites that point back to you.
Other websites may frequently cite you as a resource or use a quote from your article. When a website or web page receives more links, Google considers each link to be a vote of confidence in your website.
The more votes it receives, the more likely it is to appear higher in search results, and because these methods generally take place in the background, they are classified as off-page SEO strategies.
With this in mind, many businesses use link building to increase their votes—and thus traffic and revenues—via Google. We used to produce over 5,000 of these connections every month for customers like Airbnb, Intuit, Asana, and others at Siege. In this tutorial, we’ll get you started on understanding link building, discuss the must-have tools, and provide our go-to resources.
Let’s get started. Our staff has over ten years of expertise in producing hundreds of thousands of links online, so let’s get started.
What Is the Link Building Process?
Although you may receive a link from any website online, the most essential thing is to strive to gain high-authority connections from sites that are related to your business and identity.
There are several ways to qualify the value of the relationship. Common industry indicators include Moz’s Page Authority and Domain Authority, as well as Ahrefs’ URL Rating and Domain Rating.
These metrics use the quality and number of your links to get a score. In general, the higher these criteria are, the higher you’ll rank on Google. Numerous pieces of SEO research show the connection.
We favour Ahrefs’ SEO analytics at Siege since they are growing in prominence in the industry, whereas Moz is declining. But don’t get us wrong: the Moz blog is still a reliable source of SEO information, both off-page and on-page.
But what exactly are these measurements, and can you influence how Google and other search engines evaluate your backlink profile? Continue reading to find out more about link building metrics.
The Fundamentals of Link Building Metrics
Link building metrics may assist you in determining the worth of any particular piece of content on your website or blog. Using the Ahrefs metrics mentioned above, you may assess if a project needs a redesign or a total rebuild.
These metrics are particularly important in the competitive analysis process since they show you if a term is worth pursuing or not depending on your rivals’ URL and domain rating.
If you want to see the current link-building status of your content, enter it into Ahrefs’ search box and then select the “Backlinks” option at the top of the page.
Here are some more details on Ahrefs’ link-building metrics:
The URL rating (UR) reflects the strength of a backlink profile on a particular webpage.
This is an Ahrefs statistic that differs from Moz’s page authority ranking, which analyses how well a certain webpage would rank versus its rivals on SERPs.
Domain rating is an Ahrefs measure that ranks a website’s backlink profile.
While it may appear to be comparable to Google’s PageRank algorithm, Ahrefs assesses domains based on complete websites, whereas Google focuses mostly on various specific pages throughout the internet.
High-quality links are important
Over time, SEOs saw the potential of links as a ranking factor and began to build ranks by manipulating the placement of links on third-party websites, frequently utilising incentives and gifts.
Google became aware of this and devised methods to identify these placements, frequently punishing the websites through the well-known Penguin update and later variations of it.
As a new link builder, our advice is to think about producing these connections via the quality of your business and your website’s content rather than attempting to manage the generation.
This frequently comes back to bite you.
The Most Effective Link Building Techniques
The link development tactics we propose primarily revolve around developing and marketing high-quality content on your website. This is related to what Google wants to reward on their search engine: a “vote” for the quality of your website and its backlinks.
Many link generators produce links using off-page tactics that link back to them, but this isn’t a true reflection of the quality of that website or the votes given by Google for your authenticity.
That being stated, the following are some frequent link building tactics employed by content marketers:
Building a Broken Link
First and foremost, you must build a resource on your own website, whether it is a full-length beginner’s guide, content marketing and SEO tactics, or something altogether else.
Siege Media, for example, provides an eBook that delves further into our best content marketing ideas. Then, choose a website with a good URL and domain rating, and go through the posts looking for broken links.
If you come across a post that may benefit from a new, updated, or unbroken link, contact the webmaster, inform them that their link is broken, and offer your resource as a suitable substitute.
We’ve all Googled ourselves at least once, right? Put that to use for your business.
Look for online references to your firm or blog that do not provide a backlink to your website or the resource they mention. Please contact the webmaster and request a connection back to your site.
For many webmasters, the quantity of material they create is an important statistic. Material marketers build links back to their websites by supplying them with excellent content that stands out.
However, it is critical not to overdo this method because Google may devalue it. It’s critical that any guest posts you write for your company have high-quality written material so that you can represent yourself well on other platforms and maybe grow your following.
When writing a guest blog article, keep the following in mind:
- facts and figures
- How-To manuals
- An essay demonstrating your E-A-T (expertise, authority, and trustworthiness)
- Case studies and data
It is classified into two types
- Inbound internal links are links that go to your article from another page on your website.
- Outbound internal links are hyperlinks that take users to another page on your website.
Internal connections are important because:
- It is a ranking element in the Google algorithm.
- Google crawls your site using links.
- It can make it easier for people to traverse your site.
- It strengthens passive link assets and SEO postings.
Using the correct anchor text technique, you may allow your audience to investigate a topic further while remaining on your website by connecting your own resources across your site.
The ideal anchor text is:
- Descriptive \sShort
- specific and easy to identify
- This will also assist you in gaining trust and authority with both Googlebot and readers.
What exactly is link building in SEO, and how does it work?
The activity of obtaining connections to your website from other websites is known as “link building.” These are known as “backlinks” in SEO. Obtaining backlinks from high-quality sites can help your site gain authority and rank better in search engine results pages (SERPs).
What exactly is the purpose of link building?
The practice of obtaining hyperlinks from other websites to your website is known as “link building.” The purpose of link building for search engine optimization is to increase the number of high-quality inbound links to a webpage in order to improve ranking.
What exactly is “three-way link building”?
In a three-way link exchange, Site A consents to connect to Site B through Site C.. In exchange for the connection from Site C, Site B commits to linking to Site A. The goal of the three-way link exchange is to fool Google into thinking that interlinking is one-way rather than reciprocal.