Platforms like Instagram and Facebook have millions of active daily users. These numbers incentivize various brands to do their best and spread their influence on social media.
Of course, attracting followers and converting them into potential customers is not easy. You need to have a proper strategy. And one of the key components of that strategy is content.
A brand’s efforts will be futile without engaging content. And if there is a lot of competition to worry about, it will be even harder to find a place in your respective market.
However, the fear of competition should not be something to discourage a brand from establishing itself on the most popular social media websites. There are ways to improve the content quality and persuade social media users to engage on the content.
Focus on Quality
The first piece of advice is pretty straightforward. You need to emphasize content quality. Instead of publishing multiple mediocre posts in a day, stick to one or two. Limiting the content amount will also mean not spamming followers’ feed as much.
Take infographics, for example. Creating one requires effort, but it is so much better than simple pictures with motivational quotes or walls of text.
Creating infographics and other complicated content may take a while to learn, but your effort will not be futile.
Since most infographics are large and do not fit in a single screen, why not start by practicing with simple scrolling screenshots? The process of taking a scrolling screenshot mac operating system or Windows offers is not that simple. It is recommended to get specific software for it.
Once you have a few scrolling screenshots as templates, you can edit them by adding new visuals and little bits of text.
Of course, there is also the option to hire a professional designer who can create quality content for you, but doing so may cost more money than you can afford.
Have a Schedule
If you focus on content quality and publish once or twice a day, it is important to have a schedule of when you publish the content.
Ideally, the publishing time should be around the time when your followers are the most active on social media. This way, you can expect to reach the most people.
Take some time to test different time frames to find out whether your content receives more engagement in the mornings, afternoons, or evenings.
Once you establish the best time to publish the content, try your best to maintain that schedule by posting regularly.
Understand Your Demographics
Knowing your audience is one of the keys to succeed in social media marketing. If you notice that the majority of your followers are older, you should probably avoid posting content like memes because they may be off-putting.
Another instance could be appealing to local communities. If you are running a local business, the content on social media could revolve around local incentives and encourage people to participate in various events or even donate to charities. Of course, the content should still revolve around your brand. The difference is that it would also involve local events and people.
Take Advantage of Trends
Trendy topics are a great source of inspiration when you run out of ideas. Coming up with multiple posts throughout the week can be quite difficult if you have to do it without any help.
Look at Google Trends and platforms like Reddit to find out which topics are the most popular. Twitter is also a good place to keep up with the latest news in the world.
Finding ways to build your content around every trend will not be possible, but you should still get some ideas moving forward that will hopefully let your social media campaign gain more momentum and attract new fans.
Collaborate With Other Brands
Even a simple shoutout from an established influencer can make a huge difference. That is why it is recommended to collaborate with other brands and personalities. And why should that not be the case when it benefits both parties, right? You get an opportunity to reach new audiences, and the influencer receives payment for their work.
In case you struggle to establish a partnership with an A-tier celebrity, look for micro-influencers. They might not have hundreds of thousands of followers, but micro-influencers are known for having a better overall engagement rate.
Giveaways are the last bit of advice to create engaging SM content. People love to join contests on social media, particularly when all they have to do to like or share the post.
This content snowballs because the more people join in, the more they will share it with their friends who participate as well.